Know which Australian retail channel is right for your brand, before you spend a dollar finding out
The Australian Retail Assessment
A paid, commercial-grade diagnostic that tells you which Australian retail channel to target, what it will really cost, and whether your margins can carry it – delivered as a written report in 10 business days.
What's Included
The assessment is built on a genuinely commercial diagnostic, not a questionnaire about your logo and mission statement:
- Product, consumer fit and what your brand can legally and credibly claim that competitors can't
- Market positioning and a direct benchmark against your named competitors
- Current distribution and channel performance, where you have it
- Commercial economics: margin architecture, channel costs and where your pricing needs to sit
- Investment required and your realistic capacity to scale into a new channel
- Retailer and channel readiness, including what's held you back in past approaches
- A revenue-targeted, 3-year roadmap for the channel we recommend
Why It Works
Most “channel strategy” offers in this category are a conversation and a slide deck. This is a written, numbers-backed assessment, built by people who’ve sat on the other side of the table – buying, ranging and rejecting brands for Australia’s major pharmacy and retail groups for over 25 years. It’s the same commercial lens we’d use if we were about to invest our own money in a channel launch, applied to yours.
Who It's For
Brands deciding between Pharmacy, Mass, Grocery and Specialty, and unsure which one their margins can actually support.
Brands that have already been knocked back by a retailer, and don't know why, or what to fix before trying again.
Brands about to invest in a channel launch they haven't stress-tested commercially.
Trust / Credibility
This assessment is built by people who’ve sat on the other side of the table – buying, ranging and rejecting brands for Australia’s major pharmacy and retail groups for over 25 years. It’s the same commercial lens we’d use if we were about to invest our own money in a channel launch.
What You Get
A written, numbers-backed assessment – not a generic slide deck. Your recommended channel, the investment required to build it properly, and the realistic revenue potential, modelled against your actual margins and costs. Delivered within 10 business days of your completed diagnostic.
How It Works
Purchase your assessment ($2,500 + GST, secure online payment).
Complete the Brand & Channel Diagnostic and attach your supporting data (line sheet, sales history, pricing).
Receive your written assessment within 10 business days.
Frequently Asked Questions
A written assessment covering your recommended Australian retail channel, the investment required to build it properly, and a 3-year revenue roadmap - modelled against your actual margins, costs and competitive position, not generic industry averages.
A free consultation is usually a sales conversation for their own services. This is a paid, independent diagnostic - our recommendation is based on your numbers and your margins, not on which of our own services happens to fit the answer.
Yes. The diagnostic asks for genuinely sensitive information - cost prices, margins, retailer terms - and it's used only to build your assessment. It is not shared, published or used for any other purpose.
