Account management consulting for pharmacy brands
Your seat at the buyer’s table. We run account management as a consulting engagement, not just a back-office function – representing your brand at head office level with the major pharmacy groups and banners, on distribution, product launches, planogram negotiations and investment strategy.
What's Included
- Distribution strategy and retailer negotiation
- Activation schedules aligned to retailer promotional calendars
- Planogram negotiations and shelf space strategy
- Product launch planning and retailer sign-off management
- Investment strategy – trade spend, rebates and promotional funding
- Ongoing sales performance reviews with each retailer
Why This Works As Consulting, Not Just Admin
Most account management offers in this category are positioned as an operational or administrative function – someone to manage the paperwork of an existing relationship. We run it as a consulting engagement instead: representing your brand with the judgement and negotiating position of someone who has sat on the retailer’s side of that table. That’s a meaningfully different conversation with a buying team, and it’s the gap our own competitor research found nobody else in this category is claiming.
Who It's For
Brands without an in-house national account manager
Brands entering a new pharmacy banner group or retail relationship
Brands renegotiating terms, trade spend or shelf space with an existing retailer
How It Works
1.
Audit of your current retailer relationships, terms and performance.
2.
A strategy and negotiation plan built around your commercial goals.
3.
Ongoing representation and quarterly business reviews with each retailer.
Frequently Asked Questions
What's the difference between account management and using a distributor?
A distributor takes ownership of moving and often owning stock. Account management represents your brand's commercial interests directly with the retailer - negotiating terms, planograms and investment - regardless of who physically distributes the product.
Do you replace my internal sales team, or work alongside it?
Either, depending on your stage. Early-stage and growing brands typically use us as their full account management function; larger brands often bring us in for a specific retailer relationship, launch or renegotiation alongside their existing team.
Which retailers do you have existing relationships with?
Our account management team's experience spans major pharmacy banners and grocery groups, built over 25+ years working directly inside Australian retail. Specific current relationships are discussed during your enquiry, since they depend on your category and target channel.
