Maximise your reach without maximising your cost base. Our telesales team engages pharmacy, grocery and specialty customers and drives conversion over the phone – tailored scripts, your brand voice, measurable results.
A field rep visiting a store costs time and travel that only makes sense above a certain order size. Telesales fills the gap underneath that – the large number of smaller, independent pharmacies and specialty stores that are commercially real but too numerous to visit in person every cycle. It’s the most cost-efficient way to keep a brand’s full store list in regular contact, not just the top accounts.
The channel telesales is built for, where visit frequency by phone beats visit frequency in person on cost
Secondary and tail accounts that don't justify a standalone field visit
Brief us on your brand, target account list and current pricing/promotions.
We build and test a call script in your brand voice, then agree a calling cycle.
Calling begins, with volume, conversion and outcome reported back on a regular schedule.
Telesales covers your account list by phone at a much lower cost per contact, which makes it viable for the long tail of smaller stores. Field sales covers accounts in person, which builds stronger relationships but costs more per visit - most brands use both, targeted at different parts of their store list.
For some brands, yes, particularly early-stage brands without the volume to justify a field team yet. For most established brands, telesales and field sales work best together, covering different tiers of the store list.
Call volume, contact rate, conversion rate and order value, reported on the cycle we agree with you - weekly or monthly, in plain English, not a raw data export.
