Decisions deserve data
Decisions deserve data. Regular, transparent reporting on KPIs, sales trends, compliance and market feedback – delivered in plain English, on schedule, so your next move is always an informed one.
What's Included
- Call and visit-level reporting across telesales, field sales and merchandising
- Shelf and planogram compliance tracking, with photo evidence
- Sales trend analysis by store, channel and SKU
- Market and competitor feedback gathered directly from the field
- Custom KPI dashboards built around what matters to your business
Why Reporting Works
Outsourcing field activity only pays off if you can see what it’s actually doing. Without reporting, a brand is trusting that calls and visits are happening and working with it, every visit becomes evidence you can act on, defend to your own board or investors, and use to decide where to invest next. You can’t manage what you can’t see, and most brands running field or telesales activity without a dedicated reporting layer genuinely can’t see most of it.
Who It's For
Brands currently running field or telesales activity with little to no visibility into what's actually happening in-store
Brands that need to justify retail investment to their own leadership team, board or investors with real numbers
How It Works
Agree the KPIs and reporting cadence that matter to your business.
Every call and visit is logged in real time as it happens.
Regular reports are delivered in plain English, on the schedule you've set.
Frequently Asked Questions
Call and visit volumes, compliance rates, sales trends and any market feedback gathered in the field, summarised in plain English rather than a raw data export - with the underlying detail available if you want to dig deeper.
Where a brand has an existing CRM or reporting system, we work with you to align our data to it rather than creating a second, disconnected source of truth - the exact approach depends on the system in use.
Whatever cadence suits your business - weekly, monthly or aligned to your own board or investor reporting cycle. Most brands settle on monthly, with weekly snapshots during a launch or promotional period.
